KUCR Celebrates 45th Broadcast Anniversary on National College Radio Day
RIVERSIDE, CA. On Tuesday October 11th, KUCR 88.3fm will celebrate its 45th anniversary, while joining with over 270 other college radio stations from across the United States, Canada and even Jamaica as they participate in the inaugural College Radio Day.
The nationally coordinated effort is the brainchild of Rob Quicke, general manager of WPSC-FM at William Paterson University and Peter Kreten, general manager of WXAF-FM at Saint Xavier University. The mission “is to harness the combined listenership of hundreds of thousands of college radio listeners throughout North America and to celebrate the important contribution of college radio to America’s airwaves by uniting for this one day.”
Participating stations have pledged to devote a portion of their October 11 broadcast day to extol the virtue, importance and relevance of college radio programming.
KUCR Director and General Manager Louis Vandenberg said, “KUCR is college radio in its finest tradition, so we welcome this special day to recognize the unique broadcasting we do. KUCR participates in College Radio day to strongly assert the unique and important contribution these stations make in presenting new music and thoughtful public affairs into mainstream culture. Exposing new artists, which is one of the things college radio does, keeps American arts fresh and vibrant.” He added, “college radio brought acts like REM, U2, Beck and Nirvana to huge popularity. Hip-Hop, which is now the dominant popular style, was first aired on college radio on the east coast.”
Appropriate to the spirit of the day, KUCR will be celebrating its 45th anniversary of their inaugural broadcast on October 2nd, 1966. The station was the original conception of UCR students and was championed into a living reality by then-Chancellor Ivan Hinderaker as a student-centered entity. In his memoirs, Hinderaker cited the creation of KUCR among his top four favorite accomplishments as Chancellor. Today, the station plays its diverse format of musical styles, including indie rock, jazz, classical, progressive hip-hop and more, along with a variety of public affairs, 24-hours-a-day, 365-days-a-year.
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